Beyonce spent 8 months preparing a 2-hour Coachella set. Some days lasted 11 hours. Over 200 performers and hand-picked every detail.
Steve Jobs started rehearsing his keynotes a full month before launch. To deliver a presentation that looked completely off the cuff.
Last month, I made a client rehearse. They didn't think they needed to. Halfway through, they understood.
Effortless requires a lot of effort.
Tell me where it keeps going sideways. I'll tell you what I'd work on first, and if that's not me, I'll tell you that too.
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